Benefits of the Happy Tooth

The Happy Tooth is the signpost for toothfriendly confectionery, worldwide. It is a symbol of quality which instantly conveys a clear message to the consumer: this product is safe for teeth.

The self-explanatory design ensures that even illiterate children understand the meaning of the eye-catching, friendly symbol.

The testing requirement guarantees that the Happy Tooth appears only on products of consistent high quality in terms of dental safety.

Products with the Happy Tooth symbol have the support of dental organisations and are recommended by dentists.