Licensing the Happy Tooth

The Happy Tooth quality mark is a registered trademark which may be used only on confectionery products which have been shown to be toothfriendly, i.e. non-cariogenic and non-erosive, in a standardized, scientific test. There are three independent university institutes which are equipped to perform this test.

Confectionery manufacturers, who wish to use the Happy Tooth quality mark on the label and in the advertising of their toothfriendly products, must have:

1. tested their product(s) for "toothfriendliness" at one of the three accredited test centers, and
2. concluded a license agreement with Toothfriendly International for use of the Happy Tooth mark on the label and in the advertising.

According to the license agreement, the user of the Happy Tooth mark will pay a license fee. Companies who are members in good standing of Toothfriendly International, enjoy a reduced license fee (about CHF 60.-/ton on average, which is equivalent to about € 40.-/ton).